Designing and Launching a Scalable Mobile Product from Zero to Market

Customer Snapshot

Industry: FinTech & Healthcare

Region: Australia

Platform: PawScore Mobile Application

Engagement Model:

• Scrums.com Plan: Recommended
• Product Design
• Mobile App Development
• Platform Engineering
• Startup MVP → Iterative Product Build

The Challenge

PawScore was a greenfield startup product with no existing platform, requiring end-to-end design and engineering execution - while balancing speed-to-market with long-term quality and scalability.

Key challenges included:

Greenfield product build

• No legacy systems or existing foundations
• Required full product design, architecture, and delivery
• Need to move fast without compromising product quality

User experience & adoption

• Onboarding needed to be simple, intuitive, and engaging
• Risk of early user drop-off during sign-up and first use
• Value proposition had to be clear from the first interaction

Data accuracy & trust

• Secure handling of user and pet data
• Strong validation and error handling across all flows
• Transparent, user-controlled account management

Engagement & retention

• App needed to encourage repeat usage through structure and clarity
• Navigation had to support both new and returning users seamlessly
• Gamification readiness without overwhelming early users

The Goal

• Design and launch a production-ready mobile app from scratch
• Deliver a seamless onboarding and first-use experience
• Build secure, reliable user and pet profile management
• Create intuitive navigation to support engagement and retention
• Establish a scalable foundation for future feature growth

Scrums.com Solution

Scrums.com delivered a full product build, combining UX-led design with structured engineering execution and iterative feedback.

Key components included:

User onboarding & account management

• Invite-based sign-up flow using SMS and OTP verification
• Secure password setup with validation and error handling
• Guided multi-page walkthrough introducing: Activity tracking, Healthy habits, Rewards, Expert pet advice, and Fully integrated frontend and backend authentication

Profile & pet management

• Confirm-details flow on first login to ensure data accuracy
• User profile features including: Personal detail management, Profile image upload, Membership visibility, Secure account removal requests
• Multi-pet profile management enabling: Individual pet records, Activity tracking, Game participation
• Designed to support both single- and multi-pet households

App navigation & user experience

• Burger menu for secondary navigation
• Bottom navigation bar for core sections: Home, Game, Rewards, Notifications, Pet Advice, Profile
• Navigation patterns optimized for discoverability, clarity, and repeat engagement

Design & quality

• High-fidelity Figma designs guiding full UI/UX implementation
• Strong focus on: Visual consistency, Brand alignment, Accessibility and clarity
• Extensive validation and error handling across all flows
• Regular stakeholder reviews and user feedback loops
• Iterative improvements baked into delivery

Results

• Production-ready mobile application built from the ground up
• Seamless onboarding experience reducing early user friction
• Robust and secure user and pet profile management
• High-quality UX supporting engagement and retention
• Strong stakeholder confidence through visible progress and reporting
• Scalable foundation established for future features and growth

PawScore successfully launched with a polished, user-first product that met its strategic goal of product excellence.

Why This Matters

For startup products, early experience determines long-term success.

PawScore achieved:

• A strong first impression through intuitive onboarding
• Trust through secure, transparent data handling
• Engagement through clear navigation and structure
• A scalable foundation without over-engineering
• Momentum without sacrificing quality

Building a successful digital product isn’t just about features

It’s about experience, trust, and execution.

Scrums.com helps startups and product teams design, build, and scale high-quality digital platforms—from first idea to real-world impact.

👉 Book a Product Discovery Session