Website Localization Upgrade. @website-localization

Bolting a translation widget onto a single-language site produces exactly what it looks like: machine-translated pages on the same URLs, invisible to local search and untrustworthy to local buyers. The Website Localization Upgrade builds localization into the site properly — locale-structured URLs, translated content managed as content, and rendering that respects language in every component, not just the paragraphs.

The finish state is the site live in its first additional locales: locale routing and hreflang correct so each market's pages rank in each market's search, a translation workflow connecting your CMS to translators or a TMS, and a fallback policy that keeps untranslated content honest instead of broken. Adding the next locale becomes routine.

Locale Architecture & Routing

URL strategy — subdirectories, subdomains, or domains — locale detection and switching, and routing implemented so every page has a stable per-locale address.

Content Translation Workflow

CMS content restructured for translation, connected to your translation route — professional translators, a TMS, or reviewed machine translation — with status tracking per locale and change-driven retranslation flags.

Language-Aware Rendering

Templates and components handling text expansion, dates, numbers, currencies, and right-to-left where scoped — plus the hard-coded strings that always turn up, extracted and localized.

Localized SEO

Hreflang, localized metadata and sitemaps, and canonical rules per locale — so translated pages are indexed as first-class local pages.

1. Scope — Fix target locales, URL strategy, and translation route; audit content volume and template readiness.
2. Build — Implement routing and rendering, restructure content, and run the first locale through the full translation workflow.
3. Handover — Launch the in-scope locales with SEO verification, and hand over the add-a-locale playbook and workflow documentation.

The Website Localization Upgrade is a menu item on the Scrums.com delivery catalog, available at every plan tier. Add it to your plan backlog and your delivery team schedules it like any other item — scoped, tracked, and reported through the SEOP. See Delivery Plan Tiers.

Does the sprint include the translations themselves?

The workflow, structure, and first-locale run are in scope; translation itself is done by your chosen route — human, TMS, or reviewed machine translation — which scoping helps select. The engineering makes any of them workable.

Must every page be translated at launch?

No. The fallback policy defines what happens to untranslated pages — served in the default language with honest signals, or excluded per locale. Most launches translate the high-traffic core first and expand from analytics.

What if we need per-market sites, not just languages?

When markets need different content, brands, or structures — not just translated pages — that is the Multi-Site CMS Rollout. The two are complementary: multi-site for structure, localization for language.