High-Traffic Marketing Site Rebuild. @marketing-site-rebuild

A marketing site that has grown by years of campaigns eventually works against the team that runs it: slow pages that tax paid and organic performance alike, a codebase nobody wants to touch, and every landing page needing a developer. The High-Traffic Marketing Site Rebuild replaces it with a modern stack — typically a static-first or edge-rendered frontend over a CMS — engineered to Core Web Vitals budgets and built to be published to daily, not quarterly.

Because the site already earns traffic, the rebuild treats SEO as a hard constraint: full URL inventory, one-to-one preservation or 301 mapping, metadata and structured-data parity, and monitoring through cutover against the pre-launch baseline. The finish state is a faster site on the same rankings, with marketing shipping pages without engineering in the loop.

Performance-First Rebuild

The site rebuilt on a modern frontend with explicit Core Web Vitals budgets, edge caching and CDN delivery, and image and script discipline enforced in the build — measured, not promised.

SEO & URL Preservation

Complete URL inventory ranked by traffic, redirect mapping, metadata and structured-data parity, and staged cutover with search monitoring against baseline.

Publishing Velocity

CMS-driven pages, sections, and landing-page composition so marketing ships campaigns self-service — with templates that keep new pages inside the performance budget.

Traffic Resilience

Architecture that absorbs launch-day and campaign spikes by default — static or cached delivery, graceful degradation for dynamic elements, and load validation before cutover.

1. Scope — Inventory URLs, traffic, and templates; fix the stack, performance budgets, and parity rules.
2. Build — Rebuild templates and migrate content with page-type-by-page-type parity checks against the live site on staging.
3. Handover — Staged cutover with SEO and performance monitoring, marketing-team training, and the redirect map as a deliverable.

The High-Traffic Marketing Site Rebuild is a menu item on the Scrums.com delivery catalog, available at every plan tier. Add it to your plan backlog and your delivery team schedules it like any other item — scoped, tracked, and reported through the SEOP. See Delivery Plan Tiers.

Will the rebuild hurt our rankings?

SEO preservation is engineered as a launch gate, not a hope: inventory first, redirects one-to-one, parity checks per page type, and staged cutover with monitoring. The risky rebuilds are the ones that skip the inventory.

Do we have to change CMS?

Not necessarily — the rebuild can keep your CMS and replace the frontend. Where the CMS itself is the bottleneck, scoping says so and the Headless CMS Implementation or WordPress-to-Headless Migration covers that path.

What if we mainly need speed, not a rebuild?

If the architecture is sound and the pages are just heavy, the Web Performance Optimization Sprint is the smaller, cheaper item. Scoping tells you honestly which side of that line you are on.