Case Studies of Top US Apps Making Over $1 million

The app economy thrives, with streaming, dating, finance, shopping, food delivery, and ridesharing apps earning millions. Optimizing CX, metrics, and innovation keeps these apps on top.

Caylin Firer
June 12, 2023
Blog cover image

Please note that the financial success of these applications can vary over time, and there are many other successful applications in the US market. It's important to consider that revenue figures can fluctuate. And additional factors such as expenses and profitability should be taken into account when evaluating an app's development and financial success.

Overall App Economy in the US

The app economy is booming, with successful apps generating tens to hundreds of millions of dollars a year. According to a recent App Annie Report, consumer spending on apps and subscriptions in the top app stores exceeded $170 billion in 2020. While gaming apps and subscription services contributed significantly to this figure, many other app categories are also producing million-dollar apps. Between 2016 and 2022, the number of apps surpassing the milestone of more than one million U.S. dollars in spending from users in the United States experienced a constant increase. During the second quarter of 2022, 400 apps generated over one million U.S. dollars from U.S. users, while seven apps generated more than 50 million U.S. dollars during the same quarter, namely YouTube, HBO Max, TikTok, Tinder, Disney+, Hulu, and Bumble.

Streaming App Platforms

Streaming services like Pandora and Spotify have revolutionized the music industry. Pandora, which launched in 2000, reported over $1.7 billion in revenue in 2020. Founded in 2006, Spotify generated over $7.4 billion in revenue last year and is now worth $67.2 billion. Both streaming services offer free ad-supported tiers as well as paid subscription options, with over 50 million paying subscribers each. 

Dating Apps

Dating apps are also hugely popular and profitable, as shown with Bumble above. Match Group, the owner of apps like Tinder, Hinge, and, brought in $6.0 billion in revenue in 2020, with an average revenue of $721 million per quarter. The dating app market made $4.94 billion in revenue in 2022, of which $3.1 billion came from Match Group. Tinder remains the top revenue-generating dating app, producing over $1.4 billion in revenue last year. The application was built by Hatch Labs, a startup incubator funded by IAC. 

Finance Apps

In the finance app space, personal finance apps like Credit Karma, NerdWallet, and Credit Sesame have achieved major success. Credit Karma, founded in 2007, was acquired by Intuit TurboTax for $7.1 billion in 2020. They generate revenue through credit card and loan recommendations for over 100 million members. NerdWallet, founded in 2009, earned $178 million in revenue in 2019 and has raised $100 million in funding. They monetize through financial product advertisements and referral fees. Other applications in the financial services industry include Robinhood, which is a mobile app that offers commission-free trading of stocks, ETFs, options, and cryptocurrencies. It has gone on to gain popularity among retail investors and has been successful in generating revenue through premium subscription services and order flow arrangements. In the cryptocurrency market, Coinbase is a cryptocurrency exchange platform that enables users to buy, sell, and trade various cryptocurrencies. With the growing interest in cryptocurrencies, Coinbase has become one of the leading platforms in the industry. The platform had the most users in 2021, with 56 million, and generated revenue for 2022 of $3.194 billion.

Other categories like shopping, food delivery, and ridesharing also have multimillion-dollar leaders. eBay brought in over $10.0 billion in revenue in 2020, while Etsy reported $1.7 billion. Grubhub, UberEats, and Doordash generated $5.7 billion, $451 million, and $5.5 billion, respectively. Uber and Lyft, the most popular ridesharing apps, earned over $30.2 billion and $2.9 billion in 2020 revenue, respectively.

In summary, app development has enabled rapid innovation and growth, as evidenced by the many apps now generating millions and even billions of dollars in annual revenue. Streaming services, dating apps, finance apps, shopping platforms, food delivery, and ridesharing apps have revolutionized their industries and found rocketing success by leveraging the app ecosystem and mobile devices. Continuing to optimize the customer experience, utilize critical metrics, and explore new opportunities will be crucial for million-dollar apps to stay on top.

As seen on FOX, Digital journal, NCN, Market Watch, Bezinga and more

Scale your development team
faster with

Get in touch and let's get started
Book a Demo