Scrums.com ResearchTop 10

Branch

Branch is revolutionising banking in emerging markets by bringing world class financial services to smartphone users in the continent, enabling them to save, make transactions, pay bills and invest money. Applying machine learning, Branch has created an algorithmic approach to determine credit worthiness via customers' smartphones. While this tech-forward approach requires transparency and trust, it also enables a fair, secure and convenient path for customers to build capital and save for the future.

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Platform review

Expert UI/UX

Branch boasts a user experience that is second to none, with a clean, fresh and innovative interface that makes it easy for anyone to use their products. With over 40 million downloads across Africa and India, Branch is one of the most popular finance apps in the world. Branch is constantly striving to improve our user experience and offer more features and functionality that can help people achieve their financial goals. While having to simultaneously take the big issues of first-time banking users on their platform.

Platform functionality

Branch is building a new frontier of finance where banks aren't physical, paperwork is obsolete and possibility is the end game. Branches’ modus operandi is to provide fair access to high-quality digital banking products that can help people take control of their finances and reach their goals. One of the key strengths of Branch is its focus on using technology to make financial services more accessible to underserved populations. The platform uses cutting-edge technology, such as machine learning and artificial intelligence, to help it provide loans and other financial products to people who might not otherwise have access to them. This includes people with limited credit histories or those who live in areas that are not well served by traditional financial institutions. Some other stand-out features are its commitment to customer service, and focus on financial literacy and security.

Branch mobile app — Branch — mobile experience

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