IP to Location API

About this Cloud Hub Solution:

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The IP to Location API is a powerful tool that enables developers to retrieve geolocation data and other information associated with a given IP address. With this API, developers can:

• Map IP addresses to specific geographic locations, including country, region, city, and postal code
• Obtain details about the IP address, such as the internet service provider (ISP) and organization
• Get the latitude and longitude coordinates for a given IP address
• Identify the language and currency associated with a given IP address
• Access additional information, such as the IP address's timezone and GMT offset

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Developers can use the IP to Location API to build a wide range of applications that require geolocation and IP-based targeting, including:

• Content localization and personalization platforms
• Advertising and marketing solutions
• E-commerce and online payment systems
• Anti-fraud and security systems
• Web analytics and tracking tools

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Key Features of the IP to Location API

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The IP to Location API is a RESTful API that provides essential data about any IP address in JSON format over HTTPS, including:

• Country, city, state, and continent information
• Latitude and longitude coordinates
• Local currency details
• Internet Service Provider (ISP) lookup
• Country calling code and time zone information

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How do I use IP to Location API?

Below is a sample code querying for IP address 182.48.79.85.

curl --location --request \GET 'https://api.apilayer.com/ip_to_location/182.48.79.85' \--header 'apikey: YOUR API KEY'

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Check out the response below

json
{
  "ip": "182.48.79.85",
  "type": "ipv4",
  "country_code": "BD",
  "country_name": "Bangladesh",
  "region_name": "Dhaka",
  "city": "Dhaka",
  "latitude": 23.7104,
  "longitude": 90.40744,
  "continent_code": "AS",
  "continent_name": "Asia",
  "is_eu": false,
  "connection": {
    "asn": 58715,
    "isp": "Earth Telecommunication ( pvt ) Limited"
  },
  "location": {
    "capital": "Dhaka",
    "native_name": "Bangladesh",
    "flag": "http://assets.apilayer.com/flags/BD.svg",
    "top_level_domains": [
      ".bd"
    ],
    "calling_codes": [
      "880"
    ]
  },
  "currencies": [
    {
      "name": "Bangladeshi taka",
      "code": "BDT",
      "symbol": "৳"
    }
  ],
  "timezones": [
    "UTC+06:00"
  ]
}

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Use cases for IP to Location API

Understanding the geographic location of your users can significantly enhance your brand's reach and help you build a more accurate customer base. Here are some of the most popular use cases for location-based data:

Geo-targeted content personalization: Tailor your content to specific regions or languages to improve user engagement and relevance.

Location-based push notifications: Send targeted messages to users based on their current location to enhance their experience and encourage action.

Social experience mapping: Use location data to map social experiences, such as photos, trips, and check-ins, to create a more immersive and engaging user experience.

Targeted advertising and marketing: Leverage location-based data to deliver targeted ads and marketing campaigns that are more likely to resonate with your audience.

Local community services: Develop services that cater to the specific needs of local communities, such as healthcare, municipality, social services, and transportation.

Security monitoring: Use location-based data to detect abnormal activities within a specific area and address potential security concerns.

User behavior analysis: Collect data on user behavior and preferences to inform business decisions, such as investment opportunities or market research.