How Application-led US Startups Are Revolutionizing Healthcare

Uncover how US startups are revolutionizing healthcare with innovative applications and technologies. Explore the transformative impact of tech-driven solutions taking place.

Devon Hayes
June 8, 2023
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The healthcare industry has been precarious ever since the pandemic started and hasn’t fully recovered. The industry’s resources were tested to the limits and demonstrated glaring issues that have long gone unattended. Startups are revolutionizing healthcare delivery, improving patient experiences and overall outcomes. From telemedicine platforms to data-driven analytics tools, these tech-driven solutions streamline processes, empower patients, and drive efficiency across the healthcare ecosystem.

According to a report by Bain and Company, non-traditional participants in the primary healthcare space could capture up to 30% of the $260 billion dollar market within the next 7 years. This is primarily being driven by several factors, including the increasing use of technology to provide virtual care, changing patient preferences for more convenient and accessible care, and a shift toward value-based care models.

1. Telemedicine 

Startups like Teladoc, Amwell, and Doctor on Demand are allowing patients to access healthcare remotely through smartphone and video consultations. Teladoc operates one of the largest telemedicine networks in the US, with over 50 million members, and provides access to registered physicians 24 hours a day for various medical issues. These startups are reducing healthcare costs while expanding access, with the added benefit of reducing unnecessary emergency room visits.

2. Personalized Health

Various startups such as 23andMe, Habit, and Parsley Health are using DNA sequencing, diagnostics, and lifestyle changes to provide tailored health and wellness plans. 23andMe offers genetic testing kits that provide ancestry and health insights based on your DNA. Habit and Parsley Health provide customized nutrition, wellness, and health coaching programs based on in-depth medical tests to optimize patient wellbeing. Illumina is another startup that offers genetic testing and analysis to help doctors make informed treatment decisions by using a patient’s unique genetic information to tailor their care plan. Advancements in technology and data analytics allow healthcare providers to personalize treatment plans and interventions for individual patients, ultimately improving patient outcomes and satisfaction. 

3. Health Insurance

Many Americans (over 30%) don’t have access to private insurance while uninsured individuals continue to trend downwards. For health insurance, startups like Oscar, Clover, and Bright Health are reimagining coverage through hybrid models that incorporate digital platforms as well as offline options at lower costs. Built specifically for the Obamacare marketplaces, these startups are challenging major incumbents by providing simplified health plans with innovations like free generic drugs, rewards programs, and on-demand concierge doctors. The general aim is increased accessibility to insurance and healthcare for the underprivileged.  

4. Medical Devices

Startups are developing cutting-edge technologies like portable ultrasounds, glucose monitors, and virtual reality surgery simulations. Butterfly Network has created a handheld ultrasound device that can conduct whole-body scans through a single probe at a significantly lower cost than traditional ultrasounds. Dexcom has developed continuous glucose monitoring for diabetes management with its wearable sensors and mobile applications. Lastly, startups like Osso VR and Precision OS are using virtual reality to help junior surgeons gain valuable experience through realistic surgery simulations. 

5. Health Data Analytics

Health data analytics involves the use of data to improve healthcare outcomes and reduce costs. This process involves collecting, analyzing, and leveraging health-related data to optimize healthcare operations. For example, Spring Health uses data analytics to help employers manage their employees’ mental health. Through analyzing data, Spring Health is able to identify potential mental health issues before they become more serious, intervening to improve employee health and productivity.

Other disruptors that are transforming many facets within the healthcare sector include Ro. A healthcare disruptor that uses a value-based care service system. By offering virtual care services and data analytics to identify high-risk patients who could benefit from proactive care management, their technology and continuous access to health services from a team of healthcare providers helps patients manage chronic conditions and prevent hospital readmissions. 

In summary, these startups highlight how healthcare in the US is being transformed through new technologies like telemedicine, personalized platforms with the use of AI, wearable and medical devices, and hybrid insurance models. With skyrocketing healthcare costs and demand from tech-savvy consumers, startups have the opportunity to scale new models of affordable and accessible care. The future of healthcare will depend on continued innovation from individuals developing applications that can improve health outcomes at lower costs for all.

As seen on FOX, Digital journal, NCN, Market Watch, Bezinga and more

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