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Root

A financial services platform - programmable banking and insurance Based out of Cape Town, South Africa

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Platform review

Expert UI/UX

Root's platform is very neat, and this can be attributed to how well they have managed to put out so much information about their company and services in a very minimalistic way. The interface isn't clustered with too many or unnecessary elements, and users do not find it difficult to understand the purpose behind the creation of the platform. One notable feature this platform has that stands out is the interaction added to the testimonial card on the home page. It is beautiful how the testimonies of customers rise like bubbles, moving at a speed that is just fast enough for users to read their contents.

Platform functionality

Root's system, as a low-code, API-first, end-to-end insurance platform powering universally programmable insurance products, allows users to autonomously prototype and launch universally programmable, API-ready insurance products; open up an infinite number of sales and engagement channels, from embedded to chatbots; integrate into other systems and the broader ecosystem; and finally, manage the full policy lifecycle, optimize data enrichment, and solve for regulatory compliance. The inclusion of a demo version is fantastic, as it allows users to gain an understanding of what Root has to offer.

Root mobile app
Root — mobile experience
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