summaryLuma AI's Dream Machine and Ray video models, offered via app and API - integrated and governed in your creative stack by Scrums.com.Priced on scope·★ 5.0·● available now·vetted by Scrums.com

agents · CAT-30030984 · rev 1.0

Luma AI. @luma-ai

Agentsagent · model-providers · video-generation · 3dLuma AI● available now

5.0Reviews ▾

Rated 5.0 / 5 by clients on GoodFirms.

Read verified reviews on GoodFirms →

Vetted by Scrums.com Platform

Provider Luma AI

Last review 2026-08-14

What you get

the numbers that matter

Starting price

Priced on scope

usage-based

Ready in

≈ 2 weeks

signed to first PR

Retention

96%

engagements renewed

Match

96%

to your stack & domain

Luma AI's Dream Machine product and Ray video model family generate realistic video from text and images, offered through its app and a usage-based API.

How this operator works

every way of working, already decided

A · capability focus

Owns the system, not the ticket

Takes end-to-end ownership of a service or surface. Design, delivery, on-call. And is measured on outcomes, not hours.

B · ways of working

Embedded, async-first, instrumented

Works inside your repos, your CI and your rituals. Daily written standups, decisions logged. No status-meeting tax.

C · reliability posture

Runbooks, canaries, reversible deploys

Every change gated and reversible. Incidents get a timeline and a postmortem; nothing ships without a rollback.

D · comms & cadence

Plugged into your Slack & rituals

Joins standups and retros, reports weekly against the goal. You get an operator, not a queue.

E · tooling

Brings a pre-wired stack or adopts yours

Infrastructure and observability as code by default. No bespoke setup tax to absorb.

F · onboarding

Scoped, gated, reversible

Week-1 shadow, week-2 ownership, swap on request inside the trial window. No long-tail handover risk.

Overview

Luma AI builds generative video models. Its Ray model family powers Dream Machine, Luma's creative product for generating video from text prompts and images, with controls for directing and extending shots. The models are also available to developers via API. Luma's background in 3D capture and visual computing informs the family's handling of space and motion.

Through Scrums.com, delivery teams integrate Luma's models into your products and content pipelines. They wire the API into your workflows with evals and guardrails, and track usage, cost and outcomes on the SEOP.

What it does

Text- and image-to-video

The Ray family generates video clips from text descriptions or animates still images.

Realistic motion and physics

The models are noted for coherent motion, camera behavior and physical plausibility in generated footage.

Creative direction controls

Dream Machine exposes controls for extending clips, guiding shots and iterating toward a desired result.

3D and visual computing heritage

Luma's roots in 3D capture inform spatially consistent generation and open paths into 3D-adjacent workflows.

Deploying it with Scrums.com

Scope. Scrums.com assesses model fit for your use cases, together with your data, residency and compliance requirements.
Integrate. Scrums.com engineers wire the provider's models into your products, pipelines and agents, with evals and guardrails.
Operate. The deployment runs under governance, with usage, cost and quality reporting via the SEOP.

Commercial availability

Luma's models are offered through the Dream Machine application on subscription plans and through a usage-based API. There are no open weights. Usage is contracted with Luma AI; Scrums.com delivers the integration.

FAQs

Are Luma's models open weights or hosted API?

Hosted only. The Ray family is available through Dream Machine and Luma's API; weights are not published.

What does a deployment need?

A Luma account and API key on an appropriate plan, plus pipeline and storage hooks for prompts, reference images and generated video.

Where does my data flow?

Prompts, reference media and generated video are processed on Luma's cloud under its terms. Scrums.com configures asset handling and retention with you, with operation reported via the SEOP.

What's included

in every engagement · no add-ons

✓Text- and image-to-video generationincl.

✓Realistic motion and physicsincl.

✓Creative controls for extending and directing shotsincl.

✓3D and visual computing heritageincl.

Track record

deployments on real systems · anonymized

Sector	System	Outcome	Span	Status
Fintech	payments-core ledger	99.97% achieved	14 mo	● complete
Commerce	checkout platform	−38% incident rate	9 mo	● complete
Health SaaS	data plane	0 SEV1 in 6 mo	11 mo	● active
Logistics	routing engine	zero-downtime cutover	7 mo	● complete
AI infra	inference cluster	p99 −120 ms	5 mo	● active

Works inside your stack

surfaces this operator binds to

Surface	Binding	Direction	Auth
Source control	github.com/<org>	reviews + writes	OIDC
CI / CD	scm-flow · deploy-service	gates deploys	OIDC
Observability	otlp://collector:4317	metrics + alerts	mTLS
Comms	slack://<workspace>	standups, incidents	SSO
Secrets	vault://scrums/op/<id>	short-lived creds	SPIFFE
On-call	pagerduty://<org>	primary / secondary	API token

Boundaries

what to deploy instead

Scoped to this discipline. For an adjacent capability, compose a second operator into the squad. compose →

Not a fractional advisory engagement. For advisory-only, contact platform@scrums.com.

Deployments

the only social proof we publish

402deploys

across 38 organizations

+24 last 30 days · median age 11.4 mo · retention 96%

Pricing

one number · one footnote

usage-based

Priced on scope

All-in: the operator, delivery manager and replacement guarantee. No recruiter fee, no markup surprises.

Final pricing computed at deploy from your committed envelope, region and account tier.

FAQ

common questions

How is Luma AI priced?

Priced on scope. Request a quote and pricing is computed from the work envelope.

Is Luma AI available now?

Yes. It is published and deployable directly from the Scrums.com catalog.

Can a Luma AI deployment be reversed?

Yes. Deployments are reversible with a one-click swap inside the trial window.

Who provides Luma AI?

Luma AI, vetted by the Scrums.com platform.

How it compares

vs other agents

Option	From	Stack	Status
Luma AI · this one	Priced on scope	agent · model-providers · video-generation	● available
OpenAI	USD 0.0001GBP 0.0001ZAR 0.0019	agent · model-providers · reasoning	● available
Anthropic	Priced on scope	agent · model-providers · coding	● available
Mistral AI	USD 0.005GBP 0.004ZAR 0.0925	agent · model-providers · open-weights	● available

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usage-based

Priced on scope