delivery · CAT-30030750 · rev 1.0 |
Marketing Attribution Data Model. @marketing-attribution-model
Part of Data Engineering Services
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Rated 5.0 / 5 by clients on GoodFirms.
Read verified reviews on GoodFirms →Vetted by Scrums.com Platform
Provider Scrums.com
Last review 2026-08-14
What you get
the numbers that matter≈ 2 weeks
signed to first PR
96%
engagements renewed
96%
to your stack & domain
Build a consistent data model connecting acquisition touchpoints to funnel stages and revenue outcomes, replacing per-platform claims with one view.
How this operator works
every way of working, already decidedOwns the system, not the ticket
Takes end-to-end ownership of a service or surface. Design, delivery, on-call. And is measured on outcomes, not hours.
Embedded, async-first, instrumented
Works inside your repos, your CI and your rituals. Daily written standups, decisions logged. No status-meeting tax.
Runbooks, canaries, reversible deploys
Every change gated and reversible. Incidents get a timeline and a postmortem; nothing ships without a rollback.
Plugged into your Slack & rituals
Joins standups and retros, reports weekly against the goal. You get an operator, not a queue.
Brings a pre-wired stack or adopts yours
Infrastructure and observability as code by default. No bespoke setup tax to absorb.
Scoped, gated, reversible
Week-1 shadow, week-2 ownership, swap on request inside the trial window. No long-tail handover risk.
Overview
Every ad platform claims credit for the same revenue. This package builds an attribution data model you own: acquisition touchpoints stitched to identities, connected through funnel stages to actual revenue outcomes. The finish state is one consistent attribution view in your warehouse, independent of any single platform's self-reporting.
The work stitches touchpoint data from your channels to CRM and revenue records on a common identity spine, implements an agreed attribution logic, and exposes channel and campaign reporting on top. Model assumptions are documented, because honest attribution states its rules.
What's included
Identity and touchpoint stitching
Touchpoints from ad platforms, web, and email joined to leads, accounts, and opportunities.
Attribution model logic
An agreed attribution approach implemented in version-controlled transformations, with assumptions documented.
Funnel-to-revenue connection
Touchpoints connected through funnel stages to closed revenue, not just to form fills.
Channel and campaign reporting
Reporting views by channel, campaign, and cohort, built for budget decisions.
How it works
- Scope: inventory channels and systems, agree the attribution logic and acceptance criteria.
- Build: implement stitching, the model, and reporting views in your warehouse and BI tool.
- Handover: review results against known campaigns, hand over documentation and assumptions.
Part of every Delivery Plan
The Marketing Attribution Data Model is a menu item on the Scrums.com delivery catalog, available at every plan tier. Add it to your plan backlog and your delivery team schedules it like any other item — scoped, tracked, and reported through the SEOP. See Delivery Plan Tiers.
FAQs
Which attribution model do you implement?
The one agreed in scoping: first-touch, last-touch, position-based, or a custom rule set. The deliverable makes the choice explicit and changeable, rather than hard-coding one opinion.
What data do we need?
Exportable touchpoint data from your channels, web analytics, and a CRM with reasonable hygiene. Gaps found in scoping are flagged with workarounds, not papered over.
How does this relate to revenue reporting?
It plugs into the same account spine as the Revenue Analytics Dashboard package. Together they connect spend to pipeline to revenue in one consistent chain.
What's included
in every engagement · no add-onsTrack record
deployments on real systems · anonymized| Sector | System | Outcome | Span | Status |
|---|---|---|---|---|
| Fintech | payments-core ledger | 99.97% achieved | 14 mo | ● complete |
| Commerce | checkout platform | −38% incident rate | 9 mo | ● complete |
| Health SaaS | data plane | 0 SEV1 in 6 mo | 11 mo | ● active |
| Logistics | routing engine | zero-downtime cutover | 7 mo | ● complete |
| AI infra | inference cluster | p99 −120 ms | 5 mo | ● active |
Works inside your stack
surfaces this operator binds to| Surface | Binding | Direction | Auth |
|---|---|---|---|
| Source control | github.com/<org> | reviews + writes | OIDC |
| CI / CD | scm-flow · deploy-service | gates deploys | OIDC |
| Observability | otlp://collector:4317 | metrics + alerts | mTLS |
| Comms | slack://<workspace> | standups, incidents | SSO |
| Secrets | vault://scrums/op/<id> | short-lived creds | SPIFFE |
| On-call | pagerduty://<org> | primary / secondary | API token |
Boundaries
what to deploy insteadScoped to this discipline. For an adjacent capability, compose a second operator into the squad. compose →
Not a fractional advisory engagement. For advisory-only, contact platform@scrums.com.
Deployments
the only social proof we publish402deploys
across 38 organizations
+24 last 30 days · median age 11.4 mo · retention 96%
Pricing
one number · one footnoteAvailable at all Delivery Plan Tiers →
All-in: the operator, delivery manager and replacement guarantee. No recruiter fee, no markup surprises.
Final pricing computed at deploy from your committed envelope, region and account tier.
FAQ
common questionsHow is Marketing Attribution Data Model priced?
Pricing is shown to signed-in accounts. Sign in to view the rate; pricing is computed from your engagement scope, region and account tier.
Is Marketing Attribution Data Model available now?
Yes. It is published and deployable directly from the Scrums.com catalog.
Can a Marketing Attribution Data Model deployment be reversed?
Yes. Deployments are reversible with a one-click swap inside the trial window.
Who provides Marketing Attribution Data Model?
Scrums.com, vetted by the Scrums.com platform.
How it compares
vs other delivery| Option | From | Stack | Status |
|---|---|---|---|
| Marketing Attribution Data Model · this one | 🔒 Sign in for pricing | delivery · outcome-driven-sprints · analytics | ● available |
| Codebase Quality Audit | 🔒 Sign in for pricing | delivery · code-audit · maintenance | ● available |
| Product Discovery Sprint | 🔒 Sign in for pricing | delivery · discovery · workshop | ● available |
| Clickable Product Prototype | 🔒 Sign in for pricing | delivery · prototyping · design | ● available |
Commonly deployed with
more deliveryRun this scope on your Delivery Plan
Core costs Was $8,000£6,700R140,000 now $4,500£3,750R79,000/month for one active workstream. Your scope sets the delivery schedule and the total cost. You can use the same plan for your other development work.
Add this scope to your backlog. Your delivery owner confirms the scope with you, and the team delivers it.
One plan for your software backlog.
Work is scoped and delivered within your plan’s capacity. Priorities can change; additional parallel workstreams require more capacity.