The Scrums.com logo — mark, wordmark, and lockup — with the placement, colour, and minimum-size rules that keep it consistent everywhere it appears. Treat the mark as fixed geometry: never redrawn, recoloured, or rebuilt from scratch.
Lockup
The primary lockup pairs the icon mark with the wordmark at a fixed ratio and spacing. It ships in three colour treatments — ink for light surfaces, white for dark or brand-blue surfaces. Never recombine the mark and wordmark at a different spacing or scale than shown here.
Icon mark
The mark alone — the "S" glyph — stands in for the full lockup wherever the wordmark won't fit legibly: favicons, avatars, app icons, and tight UI chrome. It always inherits currentColor, so it recolours automatically between ink and white contexts.
Clearspace & minimum size
Keep a minimum clearspace equal to the height of the icon mark on every side — no other logo, text, or UI chrome may enter it. Below the minimum size, the mark stops rendering legibly and the wordmark should be dropped in favour of the icon alone.
- Minimum lockup width:
96px— below that, use the icon mark alone. - Minimum icon-mark size:
16px— the smallest legible size, used for favicons and dense UI chrome. - Clearspace scales with the mark — always one mark-height of empty space on every edge, never a fixed pixel value.
Colour usage
- Ink lockup on
--ds-paperor any light-neutral surface. - White lockup on
--ds-ink-1or--ds-bluesurfaces only — never white-on-light. - On photography, place the mark only over a solid scrim that meets the same contrast bar as ink/white above.
- The mark is never any colour other than the current ink or white — no tinted, gradient, or secondary-brand-colour versions exist.
Misuse
The mark is fixed geometry. Every variation below has shipped somewhere as a "quick fix" — none are correct.