Pula is an agriculture insurance and technology company that designs and delivers innovative agriculture insurance and digital products to help smallholder farmers endure yield risks, improve farming practices and bolster their income.
Pula's interface tastefully incorporates organic lines and shapes, that support the nature and farming images used throughout the site. The strategic use of white space, helps the user read through the information on the site. While the language used in the copy appeals to both the customers and potential investors.
Each request is handled by a support agent at Pula. This is a necessary service for their target market, as most smallholder farmers have never had insurance or access to advance technology. The company utilizes satellite imaging and machine learning to predict risk, and provide suitable coverage.
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